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Thursday, December 14, 2017

Posting on Facebook

Posting on Facebook: Facebook isn't like an advertisement or site that can be made and taken off alone. It's something that should be sustained, refreshed and kept alive. How frequently is regular? That is dependent upon you relying upon your time and the accessibility of new substance and thoughts. A decent dependable guideline is to attempt to refresh each couple of days – in any event once every week, however more is better. All things considered, you would prefer not to post again and again or your message will be lost in an ocean of posts.

Tips for Good Facebook

Updates- • Post photo with short details about it • Write few sentences about something that is happening locally • Share some good news about your business • Display any special offers, advancements or deals (keep it brief however stuffed with info) • Link your posts to significant blog entries or site pages



Wednesday, December 13, 2017

Facebook Pages



Facebook has turned into a worldwide wonder. You hear the informal organization being examined in regular discussion, regardless of whether it's in an office, classroom, or home. It has permitted individuals to interface with each other anyplace on the planet and is presently a crucial asset for organizations and brands as well.

Facebook is a virtual and free route for organizations to advance themselves, achieve potential clients, and speak with existing customers.

Once you have followers, you can utilize Facebook to publicize new items, offer rebate programs, and declare organization news.

The main key to a powerful Facebook page? Draw in your fans. You need the general population who like your page to read your status updates, comment on and even share your updates to their companions.

This is critical in light of the fact that the way Facebook chooses what to show clients in their news feed depends on whom they routinely collaborate with.

If you want to be in it - without paying for the benefit then you should be worthy of their connection.

Facebook Pages aren't for the lethargic, yet neither do you need to be a specialist, or post to your Page a billion times each week.

updates to their companions. This is critical in light of the fact that the way Facebook chooses what to show clients in their news feed depends on whom they routinely collaborate with.

If you want to be in it - without paying for the benefit then you should be worthy of their connection. Facebook Pages aren't for the lethargic, yet neither do you need to be a specialist, or post to your Page a billion times each week.

Sunday, March 12, 2017

General Twitter Marketing Tips



Hashtags

Hashtags (#Keyword) are

the backbone of Twitter and are designed to make your posts searchable. Use a relevant hashtag with every tweet and pay attention to trending hashtags to use when appropriate.

Never use more than two hashtags in a single tweet.

Retweets

Retweets are other people’s tweets that you share with your followers.

When you retweet a post, it is posted to your Twitter feed but it will show on your followers’ feeds with the original tweeter’s profile picture.

Because the posts you retweet will appear on your profile, make sure that you only retweet relevant and appropriate content that you would tweet as your own.

Comments

When you reply to tweets, they show up in a thread as comments when someone clicks the tweet. This is a great way to engage and to be discovered.

Direct Messages

Direct messaging is a way to interact privately with a Twitter user.

Use this feature when you want to engage with a user privately; for instance, to ask a specific question or respond to a customer complaint.

Do not use DMs to send automated messages—not even innocuous messages such as “Thank you for following,” as it can be construed as spam.

Effective social media marketing on Twitter takes a lot of work and commitment.

 However, when you get used to the routine of interaction and sharing, typically several times a day, it becomes a breeze.

It is important that you put in valuable time in discovering where your target audience is, what is trending, and what potential customers are sharing to get in on the conversation rather than using old-fashioned marketing techniques to try get attention.


Fees That You Should Expect


Indiegogo charges a 5% fee on all money raised on the platform.

For “all or nothing” campaigns, they will only charge you a fee if you hit or surpass your fundraising goal.

In addition to this fee, you should expect to pay a payment processing fee.

PayPal charges a 3-5% fee.

Funds raised through credit card are assessed a 3% fee + $0.30 per transaction.

If you’re located outside of the USA, you’ll also experience a $25 wire fee. 

Wednesday, March 8, 2017

Platform Rules and Regulations



Indiegogo is much less strict than Kickstarter in terms of what you can raise money for, but there are still some restrictions.

First, you can’t raise funds for projects that forward illegal activities, cause harm to people or property, or for a project that scams others.

Second, you can’t offer certain perks, including: financial securities or incentives, profit sharing, alcohol, drugs or drug paraphernalia, weapons or accessories, lottery or gambling perks, air transportation, human remains, and any perks forwarding hate, discrimination, personal injury, death, damage, or destruction to property Overall, you are legally bound to fulfill any promises that you make on the platform to your backers, so don’t launch a campaign lightly!

Also, you can only raise funds if you are over the age of 18. If you’re between the ages of 13 and 17, you can use the service with consent and supervision of your parent or legal guardian.

Monday, March 6, 2017

What Not to Tweet/Retweet



1.    Unless it is relevant to your business or industry, avoid political tweets.

2. Avoid profanity and insulting tweets.

3.    Never angry-tweet, period! If you have an issue with a Twitter user, try to resolve it through email or via direct messages.

4. No spam!

Leverage Your Network Marketing By Using Tracking Platforms



You might want to automate monitoring after you have blasted your promotions all over the web.

There is a bunch of free and paid monitoring tools that lets you index and track keywords across the web.

However, it is up to the networker to make value out of these auto automated data.

These tools may not be able to immediately provide you with emails but the data points you to the sites it has grabbed the info.

Third party providers often offer tracking services, and they will only let you access the software through their website.

You pay for the use of their software via a monthly subscription. Meantime, I will have to start with free tools that I find helpful if you are up for manual tracking. Google Alerts- https://www.google.com.ph/alerts, free Free from Google.

Enter keywords that you want to get notifications for, choose the frequency you want to get alerts, and register your preferred email to be notified.

Google emails you search results for your keywords as they index new results.

Hashtag search engine- HashAtIt.com HashAtIt.com  searches hashtags across Twitter, Pinterest, Facebook and Instagram and displays them in a results page.

It functions as a Social Search Engine.

The site has hashtag boards and search filters for more relevant returns.

Create your account and get the hang of it. Synthesio- Paid Synthesio integrates human monitoring to bots result.

Their technicians refine the data to make sure the information is relevant and provides insightful analysis of a brand.

 Users still have a choice of availing just the raw data. Synthesio has a feature called Engagement Platform that allows the user to have a peek of the top social media influencers on an industry.

Radian6 or Salesforce Marketing Cloud- http://www.exacttarget.com/products/social-media-marketing/radian6, paid

The company who built Radian6 is one of the oldest to offer web tracking service. With this tool,  you can monitor and take action on queries, comments and replies as they go live on the web.

You can also:

1.) Select the channels to monitor; either blogs, social networks or video, 2.) Narrow down search fields to languages, countries, and websites and; 3. ) Choose to view results in top inbound links, total unique commenters, average engagement, total comment count and vote count.

Del.icio.us and Digg provides the data for vote count.

Radian6 scans alalmost all social media sites as their data source. eCairn Conversation- ecairn.com, paid service eCairn Conversation traces sites talking about a subject on your niche.

The software compiles and analyzes the social media mentions of keywords you want to monitor which it calls as “influencers”.

Influencers are either classified into: High, Medium and Low level influencers.

Go to the eCairn website to discuss what you want and have a quote.

Simplify360- http://simplify360.com/, paid service Try also the Simplify 360’s Social Media Marketing tool.

The console allows you to schedule updates across all your social network profiles in a single page.

This saves you a huge amount of time from manual posting to your accounts in LinkedIn, Facebook, and Twitter etc.

Another useful tool from Simplify 360 is Social Media Monitoring.

This software has the ability to function alongside with other enterprise tools like Google Analytics, a Google Webmaster Tool that shows demographic mapping of page visitors along with other relevant website stats.