Monday, January 16, 2017

Elements of an Effective Twitter Strategy ELEMENT #1 - TWEETS

Twitter is a powerful social media platform that can be used as a marketing tool for your business or crowdfunding campaign. Marketing on twitter is more than just tweeting promotional content and links. You can tweet all day and not get much tracktion until you tweet content that your audience finds valuable. Remember, people only care about what is in it for them. I know people really don't like to admit that but it is true for the most part. People don't care about your agenda or business (yet).

People are interested in content that will improve there lives or business if they have one. You should focus on making content that is educational and entertaining. Actionable tips and how to guide are always in demand.

You should write about what your audience is interested in. Status updates are good but shouldn't be the only thing you do on twitter. Images by far get more clicks, favourites, and retweeted. Posting video's and images will encurage your audience to engage with you and make them want to follow you for more.

Avoid Being Overly Promotional

If you’re tweeting nonstop promotions and links back to your site, you’re probably going to look more like a spammer. Be careful to avoid tweeting too many links and make sure you’re always providing value when you do.

Tweet During Peak Hours

It’s not going to do much good if you’re posting during the hours when none of your target audience is online. The best times to post are dependent on whether you are a B2B or B2C business. For B2B Twitter users, weekdays provide 14% more engagement than weekends. For B2C users, engagement and CTRs are highest on the weekends and Wednesdays. You're also most likely to get the highest retweets at 5PM. For the highest click through rate (CTR), try 12PM and 6PM. All that said, keep in mind that there is no such thing as one-size-fits-all when it comes to social media.  Use this information as a starting point, but also test alternatives to determine when you get the most engagement from your audience.

Post Frequently and Consistently

One of the reasons I have been so successful in growing a large, targeted Twitter community is because I post consistently and often. My clients often think that if they post more than once or twice a day on Twitter, they’ll be going overboard. Quite the opposite! Do you know the average lifespan of a tweet is 30 seconds? That means that unless a follower is online within minutes (or less) or the time you tweet that single daily tweet, they won’t see any of your content. In addition, if you only tweet once a day first thing in the morning and your audience tends to be on Twitter only later in the day, a large portion of your community may NEVER see your tweets! Make sure you’re tweeting regularly and consistently. I would suggest tweeting at least once every one or two hours for a minimum of 12 hours a day. And don’t stress out you don’t have enough content to Tweet that often. It doesn’t have to be ALL your content. Sure, you want a lot of the content to be your own and you definitely want some of it to point back to your website (you want to drive traffic, after all), but you should also curate great content from others. Curated content can provide value to your audience, but there’s another benefit. When you share other people’s content - and tag them so they know you have - they will often reciprocate and expose your content to an entirely new audience. Use a tool like Hootsuite, Buffer, SocialOomph, or Post Planner to schedule your posts in advance, spacing them out in regular intervals when your audience is likely to be online. You can’t be online at all hours of the day and thanks to the many tools out there, you don’t have to be. Also keep in mind that it’s okay to tweet the same content multiple times. Again, the lifespan of a tweet is 30 seconds and unless your followers are paying close attention to your every tweet, they will never notice. Trust me.

Now it is your turn. What do you think are some elements of an effective twitter strategy? Please answer and comment in the comments section below. Have a great day.


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