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Friday, March 3, 2017

Build a Following



Once you set up your Facebook page, you can invite your friends and existing contacts to like the page.

The page will have a handy “Build Audience” tab that you can use to get the initial likes you need to get started.

Be sure to make the page interesting by publishing a post or two before you start inviting people; users are often skeptical of pages that have not shared anything.

Remember that, when someone likes your Facebook page, their friends and at times even friends of friends (depending on their privacy settings) can see it; it will be in your best interest to attract the attention of those people too.

There are many ways to build a Facebook page fan base.

The easiest and most effective way, though, is to constantly create content and share it in a way that it reaches the widest audience.

Use the following straightforward rules to increase the number of people who like your page by simply mastering the art of online seduction through creative and ethical content sharing.

Use hashtags in your posts to make them discoverable, e.g., #Marathon.

Because your page’s posts are public, people can find them when they click such a hashtag posted by anyone on Facebook, even posts shared by other users.

However, do not overuse hashtags on Facebook, as they can be distracting.

You cannot use a hashtag on every post unlike on Twitter posts.

Get more exposure by liking other pages and interacting with their posts.

Find local businesses and pages that share content relevant to your industry and like them, but do not ask them to like you back, at least not directly.

Do you have an active business blog? Whenever you publish a post, share it on Facebook and briefly explain why it would be a good read.

Keep the page alive by announcing upcoming events and posting any special offers and discounts your business is offering, and encourage users to interact by posing questions and sharing posts and updates by other pages.

Now and then, make your posts focus on the user.

You can do this by sharing content that is not promotional in nature, e.g., inspirational quotes, funny memes, viral videos, and fast response questions.

On your website, encourage your fans to ask questions or raise any business, product, or serservice concerns on Facebook.

Be sure to respond to any criticism, complaint, or concern that users raise on comment sections of your posts or inbox messages professionally and positively.

While you have the freedom to choose what to share, there are types of content you must never share.

These include copyrighted content and images, spam and spam-like contents, controversial topics, and “business-as-usual” content when there is a national tragedy.

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