Friday, March 3, 2017


Technology is changing our lives in so many different ways that only a generation ago were figments of the imagination.

Of course, the single biggest change is the Internet, which has pretty much leveled the playing field – in terms of marketing - and has also made business more competitive than ever.

As you learned in the previous  posts, social media marketing is an indirect way of selling – compared to traditional marketing – and primarily engages prospects and customers using high quality and unique content, which makes them feel increasingly more connected to products and services.

Particularly with Facebook, social media marketing can help you reach more of your intended market at significantly less cost than traditional marketing.

Talk about the most bang for your marketing bucks!

To be done successfully, we learned that social media marketing has to target your customers as individuals and make them feel valued and engaged.

It involves more creative and entertaining ideas than traditional marketing in order to ensure potential clients will enjoy it and desire more of what your business has to offer.

It also involves a more personal touch and therefore greater degrees of friendliness and sociability.

It is the goal of every business utilizing social media that presenting itself in such ways will encourage customers to trust it and to eventually become loyal.

You can’t afford to brush aside social media marketing because this is the way of the future.

In fact, the future is already here!

Not to discount traditraditional marketing as totally useless or irrelevant but social media marketing can significantly help you market your products even better, especially if used to complement traditional marketing activities.

Failure to do so at this point in time can increase your business’ risk for decreased or stagnant sales or worse, failure. Even if you think it's a temporary, spur of the moment sort of fad, it is still well worth utilizing.

The benefits and rewards have endless potential, and the time and money you have to invest is low.

Times have changed, and this is a part of the reality we live in now.

Part of running and marketing a successful business is adaptability, and social media networking and advertising is definitely a part of the world we live in.

Any business aiming to be successful should strive to adapt to this new marketing trend. 


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