Friday, March 3, 2017


If you have a business and have not created a business Twitter account, that should be the next item on your to-do list.

Twitter is a powerful networking and marketing tool that you can use to gain followers (read: customers), engage with them, and generate more sales leads.

What Is Twitter?

Twitter is a microblogging platform you can use to create short 140-character text posts to share publicly, along with other media content, with the people that follow you.

The posts use hashtags to make them findable on searches.

Twitter is not a tool that you can post free ads on.

While you can use it to promote your business and products, blatant advertising such as spamming will never help your business.

Having a business Twitter handle is not synonymous with having a social media strategy, it simply means you are ready to make use of the immensely beneficial tools that the platform makes available for those that learn to use it.

To use Twitter as a social marketing tool and make the 140-character tweets work for your business, you must be Twitter-savvy.


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