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Friday, March 3, 2017

Explore Pay-per-Click



Focus on Bing Ads, Google Ad Words, Facebook Ads Major Search Engines have an ad service often referred to as pay-per-click (PPC).

The term pay-per-click is a common term in online marketing that refers to a billing option that’s performed by SEs.

You basically post an ad and every time someone clicks that ad you pay a pre-determined fee.

Hence the name pay-per-“click”.

For example if you’re on Facebook and click on an ad that you see on your browser and the marketer paid for that to specifically be a pay-per-click ad.

The person that posted that ad now has to pay a fee because someone clicked on their ad.

Another option that’s very similar to pay-per-click is paid per impression.

This campaign is highly targeted and it is  one of the most efficient methods of acquiring “interested” network representatives.

With this option you’re paying every time your ad shows up hence the name paid per “impression”.

For example let’s say you’re on Facebook and you see an ad on your web browser but don’t click on it.

If the marketer paid to specifically have that ad be a paid per impression ad then they have to pay a fee whether you clicked on that ad or not.

For both options the process is simple: open an account on their ad service, choose how much to spend, choose the keywords for your ad, you create the details of how should your ad appear on the searches and you are good to go live.

Because of the dynamics of how the two options operate the pay-per-click ad is usually more expensive since you only pay when someone actually clicks your ad.

The tricky part is how much to spend and in choosing the keywords you want to spend for.

Don’t rush.

Take time to familiarize yourself on how it works, and be very specific on your keyword choice.

Google Analytics provides an estimate of monthly traffic for keywords so you can properly setup your budget.

You can also have all this data from the tools provided in what is called Word Tracker.

Also, provided by Search Engines on your ad service campaign is the cost per click or per impression for each keyword.

With these two data, you can have a baseline of your daily expenses and adjust accordingly.

If you are unsure about this process, you can always ask the customer support or check out some online forums, to figure it out quickly consult an expert.

Again, freelancers swarm the web so it won’t be hard to get some help in this topic. Be sure to keep track of all the different keywords, ads, headlines, pictures, and even the demographics you’re using to see their conversion rate.

Using online ads takes a lot of testing to come up with the most cost-effective online ad campaign for your business.

Just because one picture doesn’t work it could be because the headline was bad. You need to try that picture with different keywords, ads, headlines to see if it really doesn’t work.

These are the links to register at:

Google: https://www.google.com/adwords/

Yahoo and MSN also Bing Ads:

http://advertise.bingads.microsoft.com/ https://www.facebook.com/advertising Consider 2nd Tier Pay-per-click

Networks

These Search Engines are second tier in the sense that they are not as widely used as the other three.

However, some of these SEs are used in specific niche searches which means visitors are more targeted.

They can result to higher sign-up rates so it’s definitely worth taking the time to look into.

Ask.com, 7search, Business.com, Look Smart, Search Feed, Miva, Neetseer and Ad Brite are examples of 2nd tier PPC networks.

Spend a little to start with, and then assess its efficiency if it’s worth continuing on these sites.

You may be spending too much  if you don’t closely monitor what’s going on with each specific site.

The last thing you want to happen is to see that at the end, clicks don’t turn into sign-ups.

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