Thursday, March 2, 2017

Kickstarter’s Spotlight Feature

Kickstarter’s spotlight feature helps creators continue to share their product’s story with backers and members of the press after they’ve successfully completed their campaign.

It also allows creators to set up a call-to-action button and direct traffic that comes to their campaign page to a website of their choice.

You can customize the color, text, and URL of the button.

When potential customers click that button, they’ll be taken to a webpage, online store, or other location so that they can continue to pledge money to your campaign.

Next, I’ll be discussing some of the features of the Indiegogo crowdfunding platform. These are key attributes that you should be aware of before you decide to launch your crowdfunding campaign.


Historically, Indiegogo has been more of an open platform than Kickstarter, accepting a wide array of different projects and campaigns.

At the time of writing, $950 million has been raised on Indiegogo, across all projects and across 223 countries.

Over 11 million backers have donated to over 650,000 projects. In fact, on the day I wrote this very sentence, “7,261 contributors raised $851,210

for 1,600 campaigns.” On the surface, they might look similar to Kickstarter, but underneath, they are quite different.


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