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Monday, March 6, 2017

Leverage Your Network Marketing By Using Tracking Platforms



You might want to automate monitoring after you have blasted your promotions all over the web.

There is a bunch of free and paid monitoring tools that lets you index and track keywords across the web.

However, it is up to the networker to make value out of these auto automated data.

These tools may not be able to immediately provide you with emails but the data points you to the sites it has grabbed the info.

Third party providers often offer tracking services, and they will only let you access the software through their website.

You pay for the use of their software via a monthly subscription. Meantime, I will have to start with free tools that I find helpful if you are up for manual tracking. Google Alerts- https://www.google.com.ph/alerts, free Free from Google.

Enter keywords that you want to get notifications for, choose the frequency you want to get alerts, and register your preferred email to be notified.

Google emails you search results for your keywords as they index new results.

Hashtag search engine- HashAtIt.com HashAtIt.com  searches hashtags across Twitter, Pinterest, Facebook and Instagram and displays them in a results page.

It functions as a Social Search Engine.

The site has hashtag boards and search filters for more relevant returns.

Create your account and get the hang of it. Synthesio- Paid Synthesio integrates human monitoring to bots result.

Their technicians refine the data to make sure the information is relevant and provides insightful analysis of a brand.

 Users still have a choice of availing just the raw data. Synthesio has a feature called Engagement Platform that allows the user to have a peek of the top social media influencers on an industry.

Radian6 or Salesforce Marketing Cloud- http://www.exacttarget.com/products/social-media-marketing/radian6, paid

The company who built Radian6 is one of the oldest to offer web tracking service. With this tool,  you can monitor and take action on queries, comments and replies as they go live on the web.

You can also:

1.) Select the channels to monitor; either blogs, social networks or video, 2.) Narrow down search fields to languages, countries, and websites and; 3. ) Choose to view results in top inbound links, total unique commenters, average engagement, total comment count and vote count.

Del.icio.us and Digg provides the data for vote count.

Radian6 scans alalmost all social media sites as their data source. eCairn Conversation- ecairn.com, paid service eCairn Conversation traces sites talking about a subject on your niche.

The software compiles and analyzes the social media mentions of keywords you want to monitor which it calls as “influencers”.

Influencers are either classified into: High, Medium and Low level influencers.

Go to the eCairn website to discuss what you want and have a quote.

Simplify360- http://simplify360.com/, paid service Try also the Simplify 360’s Social Media Marketing tool.

The console allows you to schedule updates across all your social network profiles in a single page.

This saves you a huge amount of time from manual posting to your accounts in LinkedIn, Facebook, and Twitter etc.

Another useful tool from Simplify 360 is Social Media Monitoring.

This software has the ability to function alongside with other enterprise tools like Google Analytics, a Google Webmaster Tool that shows demographic mapping of page visitors along with other relevant website stats.

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