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Wednesday, March 1, 2017

MARKETING ON INSTAGRAM



As you may already know by now, Instagram is a social media website which lets its users edit, filter and share pictures and video to many other people over the Internet.

It also allows users to simultaneously share these over Twitter, Facebook, Flickr and Tumblr.

According to statisticbrain.com, Instagram has over 183 million registered users who have already shared more than 18 billion pictures and videos that garner an average of 1.65 billion likes daily as of 11 September 2015.

If that’s not big enough for you, I don’t know what is!

Businesses have also started looking to Instagram to sell their brands, particularly because pictures (and videos) paint a thousand (and more) words, and our brains think better in pictures.  

These major businesses include G.E., Adidas, Virgin America, American Express, Intel and Red Bull, among many others.

  Intel, for example, promotes their latest, cutting-edge processors via Instagram with pictures of the latest computer models that utilize them.

More than just posting pictures on Instagram, they post highly creative pictures that make their otherwise “boring” products come to life with excitement.

It features all sorts of technological wonders on its Instagram, including both widely available products as well as more eclectic but rapidly growing choices like the results of 3-D printing.

Its Instagram account features a wide range of photos that paint different pictures as to how Intel’s products continue to influence our way of life as we know it.

In contrast, the Instagram account of Virgin America is less creatively styled than most others.

At one point, they used photos of the very popular Pomeranian puppy Boo in promoting their first class flights as dog-friendly over this social media site.

American Express promotes its financial services on Instagram, particularly by posting mostly photos of the many important events they’ve sponsored as well as by using #hashtags in promoting their products’ image as those that are essential for modern living.

Keep in mind that while you can post short videos on Instagram, it’s not optimal to do so.

If you’re gunning for video promotions, your best bet is still YouTube, which is designed primarily for uploading videos.

 Focus your resources on beautifully creative pictures and images on Instagram to optimize your use of this particular social media platform.

Posting pics on Instagram isn’t as easy as snapping photos and uploading them – at least not for social media marketing purposes.

Before you promote your products or services of this social media platform, consider your target audience, the optimal engagement strategy and what will provoke them into talking about your brand and photographs of them.

When you know your audience well, you’ll know the kinds of pictures that’ll appeal to them.

Instagram allows you to get truly creative with your marketing, enabling you to use it to advertise virtually any product.

Once you get to know your customer base, design a beautifully well-pictured marketing campaign that will appeal to the audience you are trying to attract.

When you know your audience well, you’ll also be able to develop strategies that will get them to talk about your brand, which provides opportunities for engagement and consequently, brand awareness and promotion.

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