Friday, March 3, 2017

Measure and Analyze What’s Working and What Is Not

The best thing about using Facebook as a marketing tool is that you can use in inbuilt tools to measure and evaluate performance and to decide what is working and what is not.

If you already have clear social media marketing goals, you can consistently measure the marketing campaign’s performance and adjust accordingly.

Facebook has a dynamic audience and activity metrics system that can show you which areas of your marketing approach need improvement, and click-through statistics that show how much traffic converts to sign-ups.

Be sure that you monitor engagement and integrate your social media campaign with other marketing channels, because having a Facebook page is not sufficient to drive sales through the roof.

As an agile marketing channel, Facebook is a dominant social platform that small business entrepreneurs can use with ease to boost their brand awareness, sales and exposure to potential and existing clients. Therefore, you should manage your business Facebook page in an agile manner by:

1. Starting small

2. Constantly measuring and monitoring

3. Adjusting your strategy accordingly

4. Growing consistently.


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