Wednesday, March 1, 2017

So, what is remarketing?

In its simplest terms, remarketing is simply a tactic that helps you to advertise to individuals who have shown interest in your product or service after visiting your website.

In this case, you segment the website visitors through creating custom ads for such groups of people.

In this case, only such people get to see such ads on Facebook.

In essence, remarketing on Facebook enables you to increase conversions while ensuring that you keep your cost of customer acquisition as low as possible.

One of the greatest benefits of this technique is that it only shows ads to those who are genuinely interested in whatever you are sell selling.

For instance, you can remarket to those who already visited your website but did not buy anything or those who have already completed an initial sale.

Another target audience for your ad could be those who don’t know about your product but are already interested in something similar.

Since there are both organic and paid visitors, you need to ensure that you differentiate paid and organic traffic.

So, how do you stand to gain if you start remarketing?

Reduced cost per click Remarketing on Facebook results to reduced cost per click (much lower than on search engines) especially because Facebook traffic is usually supposed to be far less targeted than any search engine traffic.

In essence, people on search engines are already searching for a certain product or service, which means that they are asking for your service.

On the other hand, social media traffic is not as targeted because people are not actively looking for whatever you are selling.

In the search engines, users are usually searching for a particular product, which means they are asking for your product (pull marketing) but in social media, the users are not really searching for anything and may not even convert to paying customers (push marketing).

This in turn makes Facebook ads a lot lower than ads on search engine since technically speaking; users on Facebook are not really searching for your product or service at the moment.

With this model, you can easily target people who have visited your site but have not converted yet, which means that you are ultimately keeping your cost per click costs low while maximizing customer acquisition.

To go about this, you will need to have consistent quality marketing, which entails customizing the message such that it includes some additional information to what such customers are already aware of about your product since their last visit to your website.

With that, you can expect to see increased CTR (click through rate) than other marketing campaigns while ensuring that you keep customer acquisition costs low than first time visitor conversion costs.

You are also likely to have a lot better engagement.


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