Thursday, March 2, 2017


Tumblr is another primarily visual social media networking with an ever-increasing amount of young users serving as its primary audience.

You can include written works and articles on Tumblr, but its ideal use is best suited to pictures, animated GIFs, and videos, short films, or movies.

Audio files are also getting increased attention on Tumblr and therefore might be a good area to potentially explore if your business lends itself to such.

On Tumblr, a sound strategy to gain followers and attention is simply to follow others, preferably those within your target market.

Tumblr does not display the number of people you are following, or, for that matter, the number of people who follow you.

This enables you to safely get to know your audience and customize your own posts and content to suit their interests.

It is even a platform that enables you to post, follow, or otherwise appreciate fan created content based on your products, services, or business- a flattering gesture demonstrating loyalty and spreading awareness for your company.

In this way, you can engage customers by getting them directly involved and effectively enable them to do some of your advertising for you.

If you run contests for your followers to generate fan created content for you and offer a prize for the best creation, you will have an excellent promotion that is fun for everyone involved.

I highly suggest letting the community vote on the best one in such competitions, making it an exciting experience even for those who do not directly participate.

Any submissions can be used and appreciated in your own marketing campaigns, both on Tumblr and on other social media sites.

Like with Pinterest and Instagram, making things visually striking will really appeal to the Tumblr community.

Unlike those two choices, however, hashtags are not an option on Tumblr, so you have to include compelling keywords to get your posts and content noticed.

Aim to feature eye-catching pieces that trigger an emotional reresponse, or something humorous, and you are likely to go far 0n Tumblr.


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