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Friday, March 3, 2017

Work on Your SEO



SEO(Search Engine Optimization) is a term used for the collective practices aimed at making a site rank higher in the free and organic search results pages of search engines; mainly Google, Yahoo and Bing.

Take note that we refer to the free and voluntary results and not to the sponsored results section.

Sponsored listings appear at the top of search results.

A good SEO contributes to better rankings and may not come in an instant.

The good thing is, once you start to show up on the first page of SEs, you enjoy the longer term visibility for free.

Patience is therefore a key.

If you are new to SEO, I definitely suggest immersing yourself first on the subject with websites dedicated for the matter.

Visit Searchengineland.com or type in for Bruce Clay SEO on your search box.

You will find important inforinformation on their sites about SEO.

SEO should be taken seriously if you want to succeed in your network marketing niche.

Black Hat SEO refers to techniques which you should avoid like spamming, keyword stuffing, cloaking, etc.

The basic rule is to feed search engine crawlers with the right food--which is highly relevant information on the subject, the same thing that readers need to know.  SEO involves “on the page” and “off the page” activities.

On the page elements include: meta tags, alt attributes, clean codes, informative content, well researched keywords, page load, and url architecture.

Off page SEO are activities that contribute to your link building.

The more links pointing to your site from respected and quality websites, the better it is for SEO.

Yet, there are many elements that come into play. Links should be voluntary, not reciprocal.

Do not engage in link farming (a group of webmasters who link to each other’s sites) because this is traced by search engines and considered as spamming the search index.

Think of it this way, a site should link to you by heart because they find your website to be helpful.

No payment involved, and you did not ask for it.

Beware of people who introduce themselves as SEO experts and promise to rank your site at number one.

You can be on top of searches on a keyword that is irrelevant to your networking activity.

Being number one is not really what matters; it should be how to do it right.

Take time to research keywords that blend your product to your target reader.

Next is being aggressive in finding the right audience.

I believe that manual SEO would produce better results than automated services.

 Besides, it is ethical because it involves people-to-people interaction.

Webmaster tools should stay as tools, in aid of human SEO workers.

SEO is an element of Search Engine Marketing, and at times, they are complementary to each other.

You will find that some of the things you do for Internet Marketing is a function also for SEO purposes.

This is mostly true to “off-the-page SEO”. For an example, by writing an article for another website with a link to your site included, you get referral traffic (an SEM benefit).

At the same time, the link counts as a backlink to your site (an SEO benefit).

I would recommend hiring someone with full knowledge of ETHICAL SEO to work on this part for your website.

This allows you to attend to the other areas where your expertise is needed the most.

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